Re-writing the rule book
posted by Phil Sim on June 14, 2010I find it tough to play strictly by the rule book at the best of times, but what do you do when the rule book is still being written?
Here at MediaConnect we’ve always played on the bleeding edge. Our original offering back in October of 2000 was in essence a social network before anyone knew what a social network was. So we’ve never fit very well into any particular box. We’re a media company, but we’re also a software company. We provide our services to PR professionals but also to journalists. And while there are various companies around the world who do some of what we do, but no-one quite does it the MediaConnect way.
However, even we have struggled in the past to explain what exactly that means.
MediaConnect is fast approaching its tenth anniversary later this year. It’s a wonderful milestone but it’s timing is more than symbolic. As I look at where MediaConnect is at and the plans and products we have in place as we move into our second decade of business, I feel confident we’ve now moved into that adult stage of our existence. For us, the last ten years has been all about growth, innovation and, most importantly, learning. It’s fair to say that at times we’ve been a bit like an ungainly teenager still growing into their body and trying to figure out their place in the world. But as long as you keep moving forward, learning from your mistakes and building on your successes there is no shame in that.
Because the sum of our last 10 years experience is what has brought us to this point and will, hopefully, pave the way forward to future successes. We feel we know exactly what course it is that MediaConnect must chart and we’re very confident we have the best way of getting there.
This new company website is part of that. It’s about us telling our story better than we have in the past. We want to better explain how we save both PR professionals and journalists time and hassle. And as we add content to the site, we’ll use our clients to show how being able to focus on outcomes, by eliminative time-consuming and value-less tasks, is a massive competitive advantage that will make you more effective and successful.
In many ways, we feel like we’re re-writing the rule book, or at least parts of the rulebook, that many PR agencies and corporate communications professionals will play by over this next decade. Through this website, and especially through his blog, we’ll aim to explore the way those rules are changing and hopefully provide you with ways to change up your games so as you can stay ahead of the game.
