Influencing researchers collect and enter thousands of editorial opportunities in the Australian media, which we deliver to you without you having to send a single email or make any phone calls.
Every year the majority of PR agencies and departments embark on the same ritual - contacting hundreds of outlets, requesting features lists and editorial calendars. Typically, that task consumes hundreds of hours and the real cost is thousands of dollars. Influencing's research team makes all those phone calls for you, entering each and every feature into our database and carefully categorising each one, so it can be easily found by our clients.
Most of our agency clients can justify the cost of an Influencing subscription on this basis alone. Whereas many PR departments are just too busy to collect all of this data and so miss out of well-suited publicity opportunities.