The Journo portal encompasses press releases from MediaConnect's PRWire news wire. Filter the wire by only those releases of interest to you and you can also search our archive of releases for information that may be relevant for stories you are writing.
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PRWire is used by many journalists and bloggers to find news and story opportunities. Extend your reach beyond your known media contacts.
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PRWire's primary use is to get your media out onto the web and into search engines, however our service is also used by many journalists who have created email alerts or digests, subscribed to our RSS feeds or follow our Twitter feeds. Many just happen across our stories via their searches or Google News alerts. We also feed all PRWire releases into our Journo portal. If you're intent on reaching the media then we strongly recommend you take a look at our Influencing media database, but having your releases posted to PRWire certainly won't hurt.
Allow interested readers to find and access your news in whichever format they prefer - including Web, Email, RSS, Twitter and more.
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While "push marketing" like electronic direct mail (EDM) still has its place, increasingly marketers are learning the value of "pull marketing" where one's information is made available via as many mediums as possible allowing users find and consumer information on the platform of their preference. PRWire news can be found via:
- Browsing directly to PRWire
- Search engines
- RSS feeds
- Email digests
- Twitter feeds
Get your news onto the social web, via PRWire's popular automated Twitter feeds
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Every press release posted to PRWire is indexed by Google News. Anyone with Google News alerts, or who searches across keywords, related to your release will come across your news, which can results in thousands of direct hits.
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Getting your news into Google News and other search engine databases is one of the most important marketing tools you have at your disposal. PRWire is a Google News-indexed site, which guarantees that anyone searching Google News or who have set up Google News alerts can find your announcements. In addition to Google News, PRWire ensures your releases are found in the main Google index, Bing and most every other popular search engine.
Yes, it really is true. It won't cost you a cent to post our news announcements and press releases to Australia's most popular press release wire.
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The most common question we get about PRWire is how much does it cost? People find it difficult to believe that we can offer as marketing tool that is effective and useful as PRWire and not charge for it. But it's true. There is no cost to post your news to PRWire. We only require companies and organisations to meeting the following guidelines.
- PRWire is only available to companies with a business presence in Australia and New Zealand
- Releases posted to PRWire must be genuine news releases that adhere to professional standards
- If your are posting releases on behalf of another company, you must prove to us you have that authority
The next thing people ask us, is how do we stay in business? Our company MediaConnect offers a suite of publicity products. Our goal is to help companies understand the marketing value of promoting themselves via the web and the media so that when their needs become more sophisticated, they'll be interested in our paid offerings.
Currently, our paid service is the Influencing portal, which you can read about here, however in the second half of 2012 we will introduce a transaction-based PRWire paid offering.
MediaConnect's next Media Insights event will be our annual Tech Media Insights event, to be held at the Vibe Hotel in Milsons Point on Tuesday, September 25.
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Media Insights are training events for PR professionals which aim to help them understand how to work better with the media. While valuable to any technology PR professional wanting to update their knowledge, it is of particular benefit to new tech PR professionals, either those just beginning their careers or for those entering the IT sector for the first time.
- Presentations by up to 20 journalists
- Pitching workshops give you unique feedback
- Keynotes from two industry heavy-hitters
- Stay informed with changes to the media sector
MeidaConnect's next Media Insights event will be our annual Tech Media Insights event, to be held at the Vibe Hotel in Milsons Point on Tuesday, September 25.
For more information or to book your place, please contact Mike Woodcock at mike@mediaconnect.com.au.
MediaConnect is proud to co-ordinate the annual Microsoft IT Journalism Awards. Since 2003, the IT Journalism Awards have recognised excellence in technology media and journalism.
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For more information about the Microsoft IT Journalism, please visit http://thelizzies.com.
MediaConnect events takes the journalist connections into the real world, allowing companies to better understand the journalists the media, build relationships and educate about their company and products.
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Kickstart Forum is the premier media event for the technology sector and a must-attend for any company communicating with, or planning to work with, technology journalists. Kickstart Forum presents participating companies with the opportunity to:
- Network for three days with more than 50 of Australia's most influential journalists
- Present a five-minute presentation positioning your ideas and messages
- An hour of round-table discussions where you'll meet and talk to all journalists
- Up to six one-on-one interviews with relevant journalists
- Ample opportunity for building relationships at social events
For more information please visit the Kickstart Forum website or please watch the video above to gain more insight into the benefits that both journalists and participating PR professionals and vendors take away from the event.
PR News
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PR News
You can export your coverage library into any manner of way or formats.
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Charting Engine
Media News
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Media News
Clip Library
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Clip Library
Online Monitoring
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Online Monitoring
Tasks and Projects
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Tasks and Projects
Timesheets
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Timesheets
Contact Management
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Contact Management
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Your Stream
We recognise every client has their own specific reporting needs and requirements, which is why we make it possible for you to report on whatever measure you can possibly dream up
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Activity Reports
Influencing comes with dozens of charts and measures that you can simply drag and drop into your reports
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Coverage Reports
Release Reports
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Release Reports
Influencing lets you create incredibly complex, unique and beautiful reports with just a couple of clicks. You can literally reduce reporting to a matter of seconds.
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Reports in a minute
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MediaConnect's database of media contacts is unparalleled for their depth and accuracy. Because journalists regularly update their own profile and because of our close relationship with the journalist community, we're first to find out about who is moving where and that is reflected in our database.
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MediaConnect's database of media contacts is unparalleled for their depth and accuracy. Because journalists regularly update their own profile and because of our close relationship with the journalist community, we're first to find out about who is moving where and that is reflected in our database.
MediaConnect's database of media contacts is unparalleled for their depth and accuracy. Because journalists regularly update their own profile and because of our close relationship with the journalist community, we're first to find out about who is moving where and that is reflected in our database.
MediaConnect's database of media contacts is unparalleled for their depth and accuracy. Because journalists regularly update their own profile and because of our close relationship with the journalist community, we're first to find out about who is moving where and that is reflected in our database.
MediaConnect's database of media contacts is unparalleled for their depth and accuracy. Because journalists regularly update their own profile and because of our close relationship with the journalist community, we're first to find out about who is moving where and that is reflected in our database.
- Industry's most accurate database
- Pitch tips, pics and bios
- Integrates twitter, blog and news feeds
- Track your journalist interactions
In-depth Profiles
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When you pull up a media contact in Influencing, we want to give you much more than just an email address and a phone number to call.
Influencing profile pages aim to present everything you need to know about each journalist so you know what and how to pitch.
Photos
Influencing profiles include thousands of photos of journalists which let you put a name to a face, and can also be pullled into automated briefing documents.
Biographies
Our research team has written hundreds of biographies for many of the journalists in our database, outlining roles, responsibilities, previous experience and pitch tipcs.
Latest articles
Where online coverage is available, Influencing pulls those stories into the journalists profile so that you can research what they have been writing about.
Word-clouds
Influencing takes a journalists most-recent coverage and converts it into a "word cloud" so you have an at-a-glance view of the topics they write most about.
Social media details and updates
Influencing includes known Twitter, LinkedIn, Blogs and Facebook precenses and also pulls this data directly into each journalist's profile.
Team note & activities
While our research team works hard to bring you as much intelligence as possible about each journalist, the most useful insights come from reviewing the previous interactions your team has previously had with each journalist. We automatically log the press releases you've sent them, your email correspondence as well as making it dead-simple for your team to record their other interactions.
Influencing's Target functionality provides you with powerful search capabilities to find journalists fitting almost any criteria you can think of.
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A PR professional never knows what kind of list they're going to have to pull together at an instant's notice. That's why Influencing provides you with dozens of fields that you can search across to pull together a list of journalists based on what every criteria you require.
You can find a name, phone number and email in a second with our global search tool, however, when you want to pull together lists it's our powerful Targeting tool that you will use.
Search by beat or topic
Influencing categorises every journalist and outlet by the topics or beats that they cover, and this is our core searching parameter.
Search by role
We break journalists down into various roles like editors, news editors, beauty editors, bloggers and reviewers so you can find particular kinds of journalists
Search by address
Maybe you have an event in a certain part of town and want to find journalists who work out of that area. You can search by
Search by location
This option allows you to find journalists who's work is distributed to a certain area. Need to know all the journalists whose coverage area is within 20km of a particular topic. Only Influencing can do that.
And more...
Search by company, datasets, circulation and more...
Media Monitoring
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Media Monitoring
PR Workflow
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PR Workflow
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Influencing researchers collect and enter thousands of editorial opportunities in the Australian media, which we deliver to you without you having to send a single email or make any phone calls.
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Every year the majority of PR agencies and departments embark on the same ritual - contacting hundreds of outlets, requesting features lists and editorial calendars. Typically, that task consumes hundreds of hours and the real cost is thousands of dollars. Influencing's research team makes all those phone calls for you, entering each and every feature into our database and carefully categorising each one, so it can be easily found by our clients.
Most of our agency clients can justify the cost of an Influencing subscription on this basis alone. Whereas many PR departments are just too busy to collect all of this data and so miss out of well-suited publicity opportunities.
Showcase your great work
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Influencing boasts the industru's most powerful and flexible reporting engine. We understand that every company has its own reporting needs, so our reporting engine has been built to enable simple template creation so even the most complex reports can be created at the click of a button
- Coverage reports
- Coverage summaries & alerts
- Activity reporting
- Release reports and statistics
MediaConnect events takes the journalist connections into the real world, allowing companies to better understand the journalists the media, build relationships and educate about their company and products.
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Journo is the sister site of Influencing and is used by journalists and influencers to find press releases, media contacts, make media requests and keep up with the latest media news.
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Please note: MediaConnect's media portal is currently available only to technology journalists. We'll be opening up our beta to non-technology journalists very shortly. Please email tim@mediaconnect.com.au if you'd like to register for the site.
Measurable
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Measurable
PRWire is Australia's most popular online press release wire and news announcement service. Use Google News, search enginers, Twitter, RSS, email and more to reach buyers, journalists and influencers.
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Influencing is an end-to-end PR management suite encompassing Australia's best media database, flexible yet simple news distribution and powerful reporting capabilities.
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Personalistion
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Personalistion
Quick and easy
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Quick and easy
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The only Australian media database confident enough in our research processes to be upfront about when we last checked our contacts.
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Don't be fooled by media databases citing big numbers for "records" or "media contacts". The only contacts PR professionals care about are EDITORIAL CONTACTS. Other offerings load up their databases with advertising staff, media executives and the like. Influencing takes care not to include these people so you don't have to wade through non-relevant contacts. We have over 10,000 journalists, bloggers and editorial contacts in our database representing over 6,000 outlets in Australia and New Zealand.
Contact refresh cycle
Influencing works to a strict 90 day refresh cycle for ALL outlets in our database. For popular outlets, we refresh even more regularly. We have a dedicated research team who work through very deliberate processes to verify each contact. We make use of intelligent automated checking processes that alert us to possible changes or additions. We track bouncebacks received from the many distributions sent via our platform. And because we also report on the media, we're regularly tipped off to new changes as they happen.
Mission-critical contacts
However, perhaps most critically our database is trusted and relied upon by many of Australia's biggest PR agencies who partner with us to ensure our database is as accurate as can be.
Best in industry
All of which serves to make Influencing, Australia's most accurate media database. We're more than pleased for you to benchmark us against any solution or lists that you currently use. And if for any reason, we don't have a contact or something is out of date, we make us very simple for you to let us know about the problem and we act upon it immediately.
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If you're serious about reaching out to the technology media, then Kickstart Forum is a must-attend event. Attended each year, by more than 50 of Australia and New Zealand's most influential technology journalists, Kickstart Forum will help you set a platform for your ongoing media relations by helping you to build relationships, earn mindshare and educate the media.
Influencing is an email distribution system purpose-built for the needs of PR professionals. Simply and easily send personalised, trackable e-mails that is integrated tightly with the Influencing PR management platform.
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It's hard to believe that so many PR professionals are still sending press releases by BCC'ing emails from Outlook. Influencing brings your news distribution processes into the modern-day allowing you to send personalised, measurable news distributions that easily incorporate images and rich formatting.
Influencing sets a new benchmark for what Australian PR professionals should expect from a media database. Influencing is a battle-hardened tool for building and managing media lists and intelligence.
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For selected beats, MediaConnect provides a comprehensive editorial service that keeps you up-to-date with everything that moves in that media sector. Right now, our editorial service is focused on technology-related industries but will soon be expanded across other verticals.
- Daily summary of news coverage
- Read and interact with journalists comments
- Breaking news daily
- Profiles and insights
- Industry leading media analysis
- PR news and trends
