Influencing » Editorial Opportunities
Get more editorial

Influencing researchers collect and enter thousands of editorial opportunities in the Australian media, which we deliver to you without you having to send a single email or make any phone calls. 

Every year the majority of PR agencies and departments embark on the same ritual - contacting hundreds of outlets, requesting features lists and editorial calendars. Typically, that task consumes hundreds of hours and the real cost is thousands of dollars. Influencing's research team makes all those phone calls for you, entering each and every feature into our database and carefully categorising each one, so it can be easily found by our clients.

Most of our agency clients can justify the cost of an Influencing subscription on this basis alone. Whereas many PR departments are just too busy to collect all of this data and so miss out of well-suited publicity opportunities.

Calling around hundreds of publications to get features lists is a fate you wouldn't want to bestow on your worst enemy. Thankfully, with Influencing you don't have to. Our research teams collects, enters and categorises features lists and editorial calendars from hundreds of outlets in Australia and New Zealand. 

  • Over 5,000 opportunities entered each year
  • Sourced from hundreds of outlets
  • Covers all sectors and topics
  • Updated quarterly

​In addition to our features research, Influencing delivers exclusive media requests to clients that are posted directly by journalists through our Journo portal.

Currently, this feature is limited to the technology sector but will be extended to other categories in 2013.


​​All of the opportunities and features entered into Influencing are categorised and can be searched on any number of criteria, including keywords, topics, journalists, outlets and more. 

Once you've defined a criteria you're interested in, Influencing can automatically alert you to new opportunities that are added to our database and we flag expiring opportunities on our home page and in our daily email digest, so you don't miss importantly editorial opportunities.

​Influencing makes it dead simple to know what opportunities you need to follow-up and what needs to be done. You can:

  • Assign any opportunity to a company 
  • 'Star' or tag a feature for follow-up
  • Write team notes or assign tasks
  • Add your own private opportunities
  • Export to spreadsheet or document