Influencing sets a new benchmark for what Australian PR professionals should expect from a media database. Influencing is a battle-hardened tool for building and managing media lists and intelligence.
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Influencing sets a new benchmark for what Australian PR professionals should expect from a media database. Influencing is a battle-hardened tool for building and managing media lists and intelligence.
Feature Tour
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You have the right to expect that your media database will be both comprehensive and up-to-date. Unfortunately, most media databases fail to deliver. Influencing is absolutely transparent in our updating process - we're the only Australian media database that publishes the date a contact was last checked. We work to a 90 day refresh cycle for ALL outlets and key titles are checked more regularly.
Other media databases provide you with contact records, providing not much more than a name, address and phone number. Influencing profiles aim to give you deep media intelligence about what each journalist writes about and how to contact them, including:
​Influencing provides you with dozens of ways to search and segment our database so you can find precisely the media targets you're after. Our search parameters include: