The only Australian media database confident enough in our research processes to be upfront about when we last checked our contacts.

Don't be fooled by media databases citing big numbers for "records" or "media contacts". The only contacts PR professionals care about are EDITORIAL CONTACTS. Other offerings load up their databases with advertising staff, media executives and the like. Influencing takes care not to include these people so you don't have to wade through non-relevant contacts. We have over 10,000 journalists, bloggers and editorial contacts in our database representing over 6,000 outlets in Australia and New Zealand.

Contact refresh cycle

Influencing works to a strict 90 day refresh cycle for ALL outlets in our database. For popular outlets, we refresh even more regularly. We have a dedicated research team who work through very deliberate processes to verify each contact. We make use of intelligent automated checking processes that alert us to possible changes or additions. We track bouncebacks received from the many distributions sent via our platform. And because we also report on the media, we're regularly tipped off to new changes as they happen.

Mission-critical contacts

However, perhaps most critically our database is trusted and relied upon by many of Australia's biggest PR agencies who partner with us to ensure our database is as accurate as can be. 

Best in industry

All of which serves to make Influencing, Australia's most accurate media database. We're more than pleased for you to benchmark us against any solution or lists that you currently use. And if for any reason, we don't have a contact or something is out of date, we make us very simple for you to let us know about the problem and we act upon it immediately.